Strategic Management
Tourism Management - Tourism Administration
Faculty of Tourism
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Strategic Management | TUR314 | Elective | Bachelor's degree | 3 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Emrah ÖZKUL
Assistant Prof. Dr. Adem YAVAŞ
Learning Outcomes of the Course Unit
1) Define strategy and related concepts
2) Classify the factors influencing strategy development
3) Define the strategies for competitive rivalry
4) Discuss the steps of implementation of the strategy
5) Explain the balanced scorecard technique to evaluate and control the strategy of the firm
6) Discuss the factors influencing the development of the strategy
7) Perform swot and pestel analysis
8) Compare different school of thoughts in strategy
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | High | High | High | High | Middle | High | |
| 5 | High | Middle | Middle | Middle | High | Middle | Middle | |
| 6 | High | No relation | Middle | High | High | No relation | No relation | |
| 7 | Middle | Middle | No relation | Middle | Middle | Middle | Middle | |
| 8 | No relation | High | High | High | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course covers definition of strategy, school of thoughts in strategy, internal and external environmental analysis, competitive strategies, implementation of strategy, evaluation of strategy and control.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Question-Answer
6) Case Study
7) Case Study
8) Self Study
9) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required