| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Consumer Behavior | TUR318 | Elective | Bachelor's degree | 3 | Spring | 6 |
Name of Lecturer(s)
Assistant Prof. Dr. Oylum EKŞİ
Learning Outcomes of the Course Unit
1) The concept establishes a relationship between the consumer and related concepts, evaluate
2) Consumer behavior explores, reviews and decides.
3) Develops and implements strategies using data from the consumer behavior
4) It implements promotion strategies which influence consumer behaviour
5) It directs consumers towards behaviour
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | Middle | |
| 3 | Middle | Middle | Low | Low | High | Middle | High | |
| 4 | High | High | High | Middle | Middle | Low | High | |
| 5 | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Definition of Consumer, Consumer-related concepts, Types of Consumer, Consumer Behavior Process Explaining Consumer Behavior Models.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required