| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising | TUR312 | Elective | Bachelor's degree | 3 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Learning Outcomes of the Course Unit
1) Knows its place in the concept of advertising and marketing
Understand advertising communication process and its components
Theoretical hardware earns about ad creation process
tourism will learn about the importance of advertising
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Consumer Relationship Management
Course Contents
Advertising of psychological and sociological perspectives, communication, new media, new forms and changing consumer advertising of a new era, the importance of tourism in the ad.
Weekly Schedule
1) The definition of advertising and related concepts2) The definition of advertising and related concepts
3) The History of Advertising
4) Advertising Favour With Opinion
5) Advertisement Opposing Views
6) Types of Advertising
7) Types of Advertising
8) Midterm
9) Media Tools
10) Advertising Effectiveness
11) Advertising Practices in The Hospitality Business
12) Advertising Practices in The Hospitality Business
13) Advertising Practices in The Hospitality Business
14) Advertising Practices in The Hospitality Business
15) Advertising Practices in The Hospitality Business
16) Final Exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Demonstration
6) Group Study
7) Brain Storming
8) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required