Special Interest Tourism
Tourism Management - Tourism Administration
Faculty of Tourism
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Special Interest Tourism | TUR411 | Elective | Bachelor's degree | 4 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Emrah ÖZKUL
Learning Outcomes of the Course Unit
1) Definiting Special Interest Tourism Definition, Characteristics
2) explaining Special Tourism Groups Characteristics
3) Classifying Special Interest Tourism Groups' field of activity
4) Classfying Special Interest Tourism types
5) explaining The importance of niche marketing in SIT
6) Explaining Turkey has some sipecial opportunities for this SIT
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | No relation | High | Middle | High | High | Middle | Middle | |
| 2 | High | High | High | High | Middle | Middle | High | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | Middle | High | High | High | Middle | High | |
| 5 | High | High | Middle | Middle | High | High | High | |
| 6 | High | Middle | Middle | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Special Interest Tourism Definition, Characteristics, Special Tourism Groups. These Groups Characteristics and expectations, Special Interest Tourism Groups' field of activity, How much do sports, culture and natural life effect on Special Interest Tourism, Special Interest Tourism Types; Turkey's has some special opportunities for this SIT, Tour planing and organising for SIT The aplication of special interest tourism packet tour activities, The importance of niche marketing in SIT, The qualifying conditiions for appliying Niche marketing in SIT, Niche marketing viability in SIT and examples, The Special Interest Tourism in the world, Is it possible to be longe range in Special Interest Tourism provided that Sustainable Tourism.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required