| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Tourism Marketing | TUF205 | Compulsory | Bachelor's degree | 2 | Fall | 5 |
Name of Lecturer(s)
Prof. Dr. Emrah ÖZKUL
Prof. Dr. Selda UCA
Assistant Prof. Dr. Oylum EKŞİ
Learning Outcomes of the Course Unit
1) Develops and Applies Tourism Marketing Strategy According to Features and Diversity
2) Turizm İşletmelerinde Pazarlama Karması Oluşturur ve Yönetir Creates and Manages Marketing Mix in Tourism Businesses
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Introduction to Service Marketing, Main Principles of Service Marketing, Description of Tourism Marketing, Differentiate Tourism Marketing and Importance, Futures of Tourism Marketing, Tourism Marketing Mix, Product, Place, Price, Promotion, Person, Process, Fysical Evidence
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required