| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations | TRP239 | Elective | Associate degree | 2 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Ömür ALYAKUT
Learning Outcomes of the Course Unit
1) Define public relations.
2) Knowledge about the purposes and principles of public relations.
3) Understand the importance of public relations.
4) Explain the process of development of public relations.
5) Explain the methods of public relations practice.
6) And new developments in this area will have information about international public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | ||
| Learning Outcomes | |||||||||||||||||||
| 1 | Middle | Middle | High | High | Middle | Middle | Middle | High | Middle | High | High | Low | Low | Low | Low | Middle | Low | Low | |
| 2 | Low | Middle | Low | Low | Middle | Middle | Middle | Low | Middle | Low | Low | Low | Middle | Low | Low | Middle | Low | Low | |
| 3 | Middle | Middle | Low | Low | Middle | Middle | Middle | Low | Middle | Low | Low | Low | Middle | Low | Low | Middle | Low | Low | |
| 4 | Middle | Middle | Low | Low | Middle | Middle | Middle | Low | Middle | Low | Low | Low | Middle | Low | Low | Middle | Low | Low | |
| 5 | Middle | Middle | Low | Low | Middle | Middle | Middle | Low | Middle | Low | Low | Low | Middle | Low | Low | Middle | Low | Low | |
| 6 | Middle | Middle | Low | Low | Middle | Middle | Middle | Low | Middle | Low | Low | Low | Middle | Low | Low | Middle | Low | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
SOCIAL BEHAVIOR AND PROTOCOL
Course Contents
The history of public relations in the world and in Turkey, public relations definition, goals and methods, public relations and publicity, public relations and communications, public relations audience.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required