Tour Planning and Sales
Tourism and Travel Services
Vocational School of Kartepe Tourism
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Tour Planning and Sales | TSP261 | Compulsory | Associate degree | 2 | Fall | 2 |
Name of Lecturer(s)
Lecturer Ramazan BULUZ
Learning Outcomes of the Course Unit
1) Learns how to estimate tour expenditures and calculate the cost of a tour.
Develops an understanding of how to determine the price of a tour.
2) Develops an understanding of how to determine the price of a tour.
3) Learns how to prepare tour calendar.
4) Learns to produce a tour package and how to manage it.
5) Learns how to promote and sell a tour as well as how to evaluate the outcome.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | ||
| Learning Outcomes | |||||||||||||||||||||||
| 1 | High | High | High | High | High | High | High | High | Middle | Middle | High | Middle | Middle | High | High | High | High | Middle | High | High | Middle | Middle | |
| 2 | High | High | High | High | High | High | High | High | Middle | Middle | High | Middle | Middle | High | High | High | High | Middle | High | High | Middle | Middle | |
| 3 | High | High | High | High | High | High | High | High | Middle | Middle | High | Middle | Middle | High | High | High | High | Middle | High | High | Middle | Middle | |
| 4 | High | High | High | High | High | High | High | High | Middle | Middle | High | Middle | Middle | High | High | High | High | Middle | High | High | Middle | Middle | |
| 5 | High | High | High | High | High | High | High | High | Middle | Middle | High | Middle | Middle | High | High | High | High | Middle | High | High | Middle | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Travel Agency and Tour Operator
Course Contents
Main conditions about creating tours, selecting destinations and main affairs, calculating the tours costs, realizing of tour, tour management, preparing tours folder, importance of promotion facilities, tour regulations.
Weekly Schedule
1) Types of Tour and Staff Working in Tours2) Tour Customers and Their Behaviors
3) Tour Planning (Product Preparation) and Elements of Touristic Products
4) The Choice of Destination
5) Service Purchase by the Tour Operator
6) Combining Tour Items and Calculating Tour Costs
7) Tour Planning Schedule
8) Midterm examination/Assessment
9) Brochure and Catalogue Preparation, Promotion and Marketing
10) Education Trips
11) Conducting Independent Tours
12) Realization of Local Service (Hospitality) Tours
13) Conducting Managed Tours
14) Developments and Problems in the Tour Management Profession
15) Travel Agencies Association of Turkey and Law of 1618
16) Final examination
Recommended or Required Reading
1- SUNUM VE DERS NOTLARI
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Brain Storming
6) Case Study
7) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required