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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Tourism Marketing | OMP112 | Compulsory | Associate degree | 1 | Spring | 2 |
Assistant Prof. Dr. Yüksel GÜNGÖR
Lecturer Zeynep GENÇ
Lecturer Emine Zafer ÖÇBE
1) Explain basic marketing concepts.
2) To know the definition and importance of tourism marketing
3) Recognize the concept of tourism marketing mix.
4) To know the relationship among tourism marketing and other sciences
5) Explain consumer behaviours in Tourism Marketing
Program Competencies | |||||||||||||||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | ||
Learning Outcomes | |||||||||||||||||||||||
1 | High | High | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | |
2 | High | Middle | High | Middle | High | Middle | High | Middle | High | High | High | Middle | High | High | High | Middle | High | Middle | High | High | High | High | |
3 | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | |
4 | High | High | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | |
5 | High | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | Middle | High | High | Middle | High | Middle | High | Middle | High | Middle | High |
Face to Face
None
Not Required
Description of basis marketing and mix, Service marketing and tourism marketing, Benefits of marketing, Tourism marketing mix
1- Turizm Pazarlaması, 2013. AÖF Yayınları, Eskişehir
2- Turizm İşletmelerinin Pazarlamasında 7P ve 7C, 2009. Prof. Dr. Cevdet Avcıkurt/ Dr. Şehnaz Demirkol/ Dr. Burhanettin Zengin. Değişim Yayınları
3- Turizm Pazarlaması, 2012. Ahmet Hamdi İslamoğlu. Beta Yayınları
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Self Study
Contribution of Midterm Examination to Course Grade |
40% |
---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Turkish
Not Required