E-commerce

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

computer

Course Contents

This course covers... • physical and digital content buying and selling of goods • any kind of product marketing directly to consumers • promotion, advertising and information • commercial transactions and contracts between institutions • after sales support • the requirements in electronic form • electronic banking transactions • joint design and manufacturing • keeping records and monitoring of commercial • digital content delivery of goods • using public and private sector services

Weekly Schedule

1) E-commerce concept, historical development process and tools.
2) The Internet and globalization, e-commerce partners (B2B, B2C, C2B, C2C, C2P, C2G, G2G, P2P), E-commerce advantages and disadvantages of e-commerce comparison with the traditional trade
3) E-trade structure and trade geleceği.Elektronik distribution of preferred products and services. The main areas of e-commerce. E-commerce statistics in the world and in Turkey
4) Payment methods for electronic commerce and online marketing; Conventional methods: Phone, fax and letter; Loan payments:Debit and credit card payments Cyber banks:EDI, EFT, the Internet and other means of payment
5) E-conversion and a swot analysis.
6) E-government and major projects developed on the internet.
7) E-commerce (marketing on the Internet) applications
8) Midterm examination/Assessment
9) Services via the Internet, web page design, and virtual stores.
10) E-promotion and online advertising
11) E-business modals, electronik (virtual) market areas, portals, benefits of e-business and e-commerce, for whom e-trading is suitable?
12) Internet banking (e-banking) and its applications
13) Internet marketing security, security violations, security elements, SSL,SE,3DSET
14) Glossary of Internet terms
15) Marketing on the Internet (e-commerce) applications and problems encountered
16) Final examination

Recommended or Required Reading

1- Basic Readings 1. Ozmen, S.. (January 2003). Electronic Commerce, Bilgi University Publications, Istanbul. 2. Booth, V. (May 2000). Electronic Commerce, Alpha Publications, Istanbul. 3. ŞARER, B. (May 2000). Internet Marketing, Palme Publishing, Ankara. 4. Kicevo, Rel. (March 2002). Internet Marketing, Beta Publications. Istanbul, Turkey. 5. E-Commerce Lecture Notes.
2- 1. Ozmen, S.. (January 2003). Electronic Commerce, Bilgi University Publications, Istanbul. 2. Booth, V. (May 2000). Electronic Commerce, Alpha Publications, Istanbul. 3. ŞARER, B. (May 2000). Internet Marketing, Palme Publishing, Ankara. 4. Kicevo, Rel. (March 2002). Internet Marketing, Beta Publications. Istanbul, Turkey. 5. E-Commerce Lecture Notes.
3- Bilgisayar ve İnternet,Öğretim elemanı ders notları,Seçilmiş makaleler ve yazılar,Powerpoint sunum programı.
4- Computer and Internet, Instructor's lecture notes, Selected papers and articles, Powerpoint presentation program.
5- E-Devlet Projeleri,İnteraktif Bankacılık Uygulamaları.
6- E-Government Projects, Interactive Banking Applications.
7- Kısa sınav, ara sınavı ve final sınavı
8- Short-term exam, midterm exam and final exam

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Group Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	50%
Contribution of Final Examination to Course Grade	50%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required