| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| International Marketing | DTP231 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Prof. Dr. Öznur GÖKKAYA
Assistant Prof. Dr. Cüneyd İkbal SARIOĞLU
Assistant Prof. Dr. Mehmet Emin YARDIMCI
Lecturer Elvan AKSEN
Lecturer Sadettin YILMAZ
Lecturer Dr. Süheyla BAYRAKTAR
Learning Outcomes of the Course Unit
1) Explore the range of the international market
2) Create the marketing mix to international market conditions
3) Explain the concepts of the import and export to international markets
4) Gain general information about the transmission of international markets.
5) Provide organizing and supervising services in international markets
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
No
Course Contents
The course will provide students with International marketing knowledge and and basic concepts, strategic planning of the environment, international marketing research, international marketing target market selection, international marketing of goods policy, international marketing pricing and payment, international,marketing distribution and logistics, international marketing promotion and global marketing.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required