Advertising and Advertising Photography
Photography and Camera Operation
Vocational School of Hereke Ömer İsmet Uzunyol Vocational School
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising and Advertising Photography | FKP220 | Elective | Associate degree | 2 | Spring | 5 |
Name of Lecturer(s)
Assistant Prof. Dr. Oylum TUNÇELLİ
Lecturer Erdal METE
Learning Outcomes of the Course Unit
1) Design advertising and promotional photographs.
2) Take advertising and promotional photographs under natural light or in studio.
3) Take fashion and still life photographs under naturel light or in studio.
4) Design creative art photographs.
5) Understand photographic composition.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | High | High | High | Middle | High | Middle | High | Middle | Middle | Middle | High | High | |
| 2 | High | High | High | Middle | High | Middle | High | Middle | Middle | Middle | High | High | |
| 3 | High | High | High | Middle | High | Middle | High | Middle | Middle | Middle | High | High | |
| 4 | High | High | High | Middle | High | Middle | High | Middle | Middle | Middle | High | High | |
| 5 | High | High | High | Middle | High | Middle | High | Middle | Middle | Middle | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Advertising and Promotion Advertising photography for what purpose the definition of photography is done? Which is aimed at promotion of photography? How to design advertisements? How to make a photo presentation design? Advertising and Promotion of the importance of light when taking photos of how fashion photographs are taken? How to Still Life photos are taken? How are the photos taken the industry? How do architectural photos are taken?
Weekly Schedule
1) Presentation of the definition of advertising and photography2) Advertising photography is what purpose?
3) Advertising photography is what purpose?
4) How to design advertisements?
5) How to make a photo presentation design?
6) Advertising and Promotion of the importance of light when taking photos
7) Advertising and Promotion of the importance of light when taking photos
8) Midterm examination/Assessment
9) How do fashion photo is taken?
10) How to Still Life photos are taken?
11) How to Still Life photos are taken?
12) How to Still Life photos are taken?
13) How are the photos taken the industry?
14) How are the photos taken the industry?
15) How do architectural photos are taken?
16) Final examination
Recommended or Required Reading
1- A'dan Z'ye Fotoğraf- Özer Kanburoğlu
2- Still Life Photography-
3- Fotoğrafta Işık- David Prakel
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Demonstration
6) Group Study
7) Lab / Workshop
8) Project Based Learning
Assessment Methods and Criteria
Number |
Percentage |
|
|---|---|---|
Contribution of Quiz to Course Grade |
2 |
40% |
Contribution of Final Examination to Course Grade |
1 |
60% |
Total |
100% |
|
Language of Instruction
Turkish
Work Placement(s)
Not Required