Electronic Commerce

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

Students will be provided with e-commerce concept, historical development process and tools, the Internet and globalization. The parties to the E-commerce (B2B, B2C, C2B, C2C, C2P, C2G, G2G, P2P), the advantages and disadvantages of e-commerce, e-commerce comparison with traditional commerce, e-commerce and the future of the structure, the distribution of preferred products and services in electronic commerce, the main areas of e-commerce, e-commerce statistics in the world and in Turkey, marketing, electronic commerce or online payment methods; traditional methods (phone, fax and letter), credit card payments, debit card payments, virtual banks. EDI, EFT and other methods with the Internet, e-transformation and SWOT analysis, e-government and major projects developed on the internet, e-commerce (marketing on the Internet) applications, services provided by the Internet, web page design and virtual stores, e-promotion and online advertising, e-business models, virtual market places, portals, the benefits of e-business and e-commerce, who is suitable for e-commerce, internet banking and e-banking applications, internet marketing security, security breaches, security elements, SSL, SET, 3DSET, glossary of Internet terms, e-commerce (marketing on the Internet) applications and common problems.

Weekly Schedule

1) Internet
2) new economy
3) Network Economy
4) Electronic business models
5) web sites and technological infrastructure
6) electronic marketing
7) paying system
8) midterm
9) e-security
10) legal infrastructure
11) e-crm
12) e-goverment
13) e-logictics
14) e-
15) again
16) final exam

Recommended or Required Reading

1- E-ticaret Şule Özmen bilgi üniversitesi yayınları

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Demonstration
6) Modelling
7) Case Study

Assessment Methods and Criteria

Contribution of Short Exam / Quiz to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required