Retail Management

Learning Outcomes of the Course Unit

1) Explain and interprets the meanings of the stages of the marketing concept, the attitude towards to consumer, the necessity, the target market and the definitions of marketing mix.
2) Explain and interprets that the position of the sale and the salesperson in marketing and the features that the salesperson must have.
3) Explain and interprets the reasons that directs people to purchase.
4) Explain importance of communications vehicles, and progresses
5) Explain sales forecast do analysis, planing and budget cosepts.