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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Consumer Behavior | IYP339 | Elective | Associate degree | 2 | Fall | 4 |
Associate Prof. Dr. Sema YILMAZ GENÇ
Assistant Prof. Dr. Arzu AZİZAĞAOĞLU
Assistant Prof. Dr. Ali İhsan BAŞOL
Assistant Prof. Dr. Okan ŞENELDİR
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Şimal ÇELİKKOL
Lecturer Oktay ÇETİN
Lecturer Güler DİNÇEL
Lecturer Vasfi Nadir TEKİN
Lecturer Veysi UZUNKAYA
Lecturer Dr. Zafer CESUR
1) Recognize the concepts related to consumer behavior.
2) Describe the results reflected in the consumption of consumer behavior.
3) Comprehend how to evaluate information on consumer behavior.
4) Comprehend the consumer cognitive processes .
5) Explain consumer expectations of how it occurs.
Program Competencies | ||||||||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
Learning Outcomes | ||||||||||||||||
1 | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | |
2 | No relation | No relation | Middle | Low | No relation | Low | High | Middle | No relation | No relation | Middle | No relation | High | No relation | No relation | |
3 | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | |
4 | No relation | No relation | No relation | Middle | Middle | No relation | High | No relation | No relation | Middle | No relation | Middle | No relation | No relation | No relation | |
5 | No relation | Low | No relation | Low | No relation | No relation | Middle | No relation | No relation | No relation | No relation | Middle | No relation | High | No relation |
Face to Face
None
Not Required
About the detailed forms of consumer behavior
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Demonstration
6) Case Study
7) Self Study
Contribution of Midterm Examination to Course Grade |
20% |
---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Turkish
Not Required