| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations | IYP337 | Elective | Associate degree | 2 | Spring | 4 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Associate Prof. Dr. Kemal AYDIN
Associate Prof. Dr. Hüseyin DİKME
Associate Prof. Dr. Gönül KONAKAY
Assistant Prof. Dr. Dilay GÜVENÇ
Lecturer Yavuz ARSLAN
Lecturer Yılmaz PEKMEZCAN
Lecturer Dr. Barış DEMİR
Lecturer Dr. Sema DOĞRU
Lecturer Dr. Şebnem ERKEBAY
Learning Outcomes of the Course Unit
1) Explain the basic concepts and the history of public relations
2) Explain the principles and suggestions of the public relations theorists
3) Discuss and examine the definitions of public relations objectives
4) Define the concept of corporate social responsibility obligations in terms of public relations
5) Recognize the relations of public relations with advertising, propaganda, marketing
6) Evaluate the responsibilities of the public relations department in the institutions and organizations
7) Knows the stages of the public relations process.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
| Learning Outcomes | ||||||||||||||||
| 1 | No relation | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 6 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 7 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NOTHİNG
Course Contents
This course includes accessible sources in historical process and countrıes where public relations were first used as a discipline, also an attempt to establish the relationship between public relations practices in Turkey. The theoretical dimension which this content will be built should be a mandatory content for the future theorotical and practical public relations information.
Weekly Schedule
1) What is public relations, Objectives and principles followed in public relations2) History, public relations in Turkey and world
3) Similar fields of study to public relations
4) The organizational structure of public relations
5) Public relations and communication process
6) Public relations process (research-planning-implementation-evaluation)
7) Methods and tools used in public relations
8) Midterm examination/Assessment
9) Target group
10) Crisis management
11) Sponsorship, lobbying and ethics
12) Corporation identity
13) Corporation image
14) Presentation techniques
15) Case studies and applications in public relations
16) Final examination
Recommended or Required Reading
1- HALKLA İLİŞKİLER NEDİR? ( FİLİZ BALTA PELTEKOĞLU)
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Drill and Practice
4) Case Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required