Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. Hasan LATİF
Assistant Prof. Dr. Alim AYDIN
Lecturer Aynur SEBÜK KURT
Lecturer Dr. Süheyla BAYRAKTAR
Lecturer Dr. Çağlar PEHLİVAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Analyze the definition and elements of communication.
2) Identifies communication barriers.
3) Develop oral and written communication skills.
4) Comprehend the importance of language definitions and trans-factors.
5) Comprehend group and mass communication.
6) Comprehend information about the usage of technological communication tools.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7
Learning Outcomes
	1	Low	Low	Middle	Middle	High	Low	High
	2	Low	Middle	High	Low	Middle	Low	High
	3	Low	Middle	High	High	High	Low	High
	4	Low	Middle	Middle	High	Middle	Low	High
	5	Low	Middle	Middle	Middle	Middle	Low	High
	6	High	High	High	High	High	Low	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

This course provides students with the knowledge of communication access; contact the definition and meaning, communication routes, obstacles and problems, individual, social, and organizational communication, verbal, written, verbal and information technology through the establishment method, communication types and models, communication models of communication science innovations and contributions, organizational about the meaning and function of communication covers.

Weekly Schedule

1) Communication of The Historical Development, Communication Process.
2) Channels Of Communication, Human Language, Indicators, Icons, Pictures, Signs.
3) Communication Techniques, Writing, Printing, Mail And Telephone, Audio-Visual Techniques, Data Processing, Media.
4) Organizational Communication.
5) Factors Affecting Effective Communication.
6) Contact Methods: Verbal, Non-Verbal, Electronic Media, Written Communication.
7) Telephone Communications Protocol.
8) Midterm examination/Assessment
9) Meetings Editing.
10) Meeting Editing.
11) Communication Outside The Organization, Announcement, Press Releases, Press Conferences, Announcement, Corporate Publications, Books And Magazines.
12) Marketing Communications, Goals and Strategy, Target Audience
13) Advertising, Objectives, Strategy, Decision, Product Research, Market Research, Audience Research, Advertising Message, text.
14) Corporate Advertising and Promotion Methods, Contests, Fairs, Sponsorship.
15) Organizational Structures, Other Functions of Communication, Motivation.
16) Final Examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Drill and Practice
4) Case Study
5) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)