Marketing Techniques
Banking and Insurance
Vocational School of Kandıra
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Techniques | BSP229 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Arzu AZİZAĞAOĞLU
Lecturer Yavuz ARSLAN
Lecturer Emine DEMİRCİLİ
Lecturer Nur KARACAN AĞAR
Lecturer Nusret ÖZCAN
Lecturer Emre ÖZKAN
Learning Outcomes of the Course Unit
1) Define personal sales, explain the superiority of personal sales
1) Define personal sales, explain the superiority of personal sales
2) Explain the importance of sales for businesses
2) Explain the importance of sales for businesses
3) Develop manner according to customer's behavior
3) Develop manner according to customer's behavior
4) İmplement the method of sales
4) İmplement the method of sales
5) Plan the process of sales
5) Plan the process of sales
6) Explain the importance of communication in personal sales
6) Explain the importance of communication in personal sales
7) Evaluate the customer's objections
7) Evaluate the customer's objections
8) Classify types of sales and salesperson
8) Classify types of sales and salesperson
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 1 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 6 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 6 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 7 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 7 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 8 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 8 | High | High | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course contains the importance of personal selling, personal sale process, customer types,customer complaints and importance of communication.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required