Media and Media Planning
Public Relations and Publicity
Vocational School of Kandıra
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Media and Media Planning | HIP228 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Associate Prof. Dr. Kemal AYDIN
Lecturer Oktay ÇETİN
Lecturer Muhammed Hamdi EKİNCİ
Learning Outcomes of the Course Unit
1) Describe the properties of the media
2) Describe the important concepts of media planning
3) Explain the association of media and marketing
4) Make evaluation according to the characteristics of the media
5) Arrange the stages of the media plan
6) Implement the models used for media plan
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | No relation | High | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 6 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Today, the methods and terms used in the media and media used in planning
Weekly Schedule
1) What is Media? On the discussion of ideas about media2) Media Types, the place of the media in daily life and business life, the place of media in sales sector
3) Introduction to media planning, the place of the media plan in marketing strategy, definition of media planning, the basic parameters of media planning
4) Stages of the media plan
5) Concepts, terms, and basic measurement techniques used in media planning, media measurement techniques
6) New technologies and new measurement techniques
7) Achieve the best goals of the media, market goals leading the objectives of media, media in the decision-making process of the consumer
8) Midterm examination/Assessment
9) Create media goals, create the objectives of communication
10) Create a media plan
11) Write and deliver a media plan
12) Prepare the sample media plan
13) Planning models used for media planning
14) Planning models used for media planning
15) Create alternative media plans
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Case Study
4) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required