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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Public Relations II | HIP110 | Compulsory | Associate degree | 1 | Spring | 6 |
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Prof. Dr. Abdulvahap AKINCI
Associate Prof. Dr. Kemal AYDIN
Lecturer Yavuz ARSLAN
Lecturer Mehtap GÜÇTEKİN
Lecturer Neslihan ÖLÇER
Lecturer Yılmaz PEKMEZCAN
Lecturer Nejdat ŞAŞİ
Lecturer Dr. Barış DEMİR
Lecturer Dr. Sema DOĞRU
1) Identify the main public relations process
2) Explain the internal and external public relations and communications
3) Provides written and printed learning tools used in public relations.
4) Recognize the main issues in the event the conceptual framework of sponsorship and support
5) Examines the relation between pressure groups lobbying and public awareness
6) Explain the concept of public relations and ethics
7) Provides the learning of the public relations effort during the crisis period
8) Explain the concepts of corporate identity, corporate image
Program Competencies | |||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
Learning Outcomes | |||||||||
1 | High | High | High | High | High | High | High | High | |
2 | High | High | High | High | High | High | High | High | |
3 | High | High | High | High | High | High | High | High | |
4 | High | High | High | High | High | High | High | High | |
5 | High | High | High | High | High | High | High | High | |
6 | High | High | High | High | High | High | High | High | |
7 | High | High | High | High | High | High | High | High | |
8 | High | High | High | High | High | High | High | High |
Face to Face
None
no
Historical development of public relations (PR), PR in the world and Turkey, descriptions of PR, subject of PR, social responsibility of PR, PR and advertisement, PR and propaganda, PR and marketing, PR and promotion, PR and communication, organizational structure of PR, qualifications of a PR specialist, target group of PR.
1- Halkla İlişkiler Nedir? (Filiz Balta Peltekoğlu) (Son baskı)
1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion
Contribution of Midterm Examination to Course Grade |
30% |
---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Turkish
Not Required