Advertising Photography
Public Relations and Publicity
Vocational School of Kandıra
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising Photography | HIP212 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Lecturer Yavuz ARSLAN
Lecturer Oktay ÇETİN
Learning Outcomes of the Course Unit
1) Knows that a product of the advertising photo shoot.
2) Advertising for the purpose could take the picture.
3) Captured knows the stages of use of an advertising photo.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | No relation | High | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | No relation | Middle | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | Middle | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course includes theoretical lectures and practice shooting. Glass, food, textile, cosmetics, application on the shooting sets of subjects such as portraits. The theoretical part of the course in the history of advertising photography and fashion photography, color effects on human psychology, discusses the basic elements of the photo advertising.
Weekly Schedule
1) Differences of advertising photography, fine art and commercial photography2) Photo studio, equipment, introducing light meter and flash meter
3) Fiction in advertising photography. Interior and exterior shots difference and examples
4) Outdoor photo design and implementation
5) Lighting equipment and use of studio shooting
6) Studio Photography and Design
7) Studio shooting
8) Exam
9) Glass Bottle shooting practice
10) Shooting my work well
11) Food Products and Food shooting operation
12) Industrial Products operation Shooting
13) Free products work
14) The last project Exam
15) The last Exam
16) Final Exam Period
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Lab / Workshop
4) Problem Solving
5) Project Based Learning
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required