Health Communication
Public Relations and Publicity
Vocational School of Kandıra
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Health Communication | HIP216 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Lecturer Oktay ÇETİN
Learning Outcomes of the Course Unit
1) It indicates the importance of health communication in the solution of health problems.
1) It indicates the importance of health communication in the solution of health problems.
2) Explain the importance of media advocacy.
2) Explain the importance of media advocacy.
3) Discuss health communication models depending on communication theory.
3) Discuss health communication models depending on communication theory.
4) Explain the effects of mass media in health communication.
4) Explain the effects of mass media in health communication.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 1 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course is intended to inform about health communication, health communication is to discuss theories and practices.
Weekly Schedule
1) Health concept, the concept of the patient, the concept of communication, health communication concept2) The development of the understanding of health communication
3) Identification of the target audience and the audience in the concept of health communication
4) The concept of communication in terms of health communication
5) Health behavior theories
6) Health behavior theories continue
7) Health communication Why is it necessary?
8) Mid-term exam / assessment
9) Models of decision-making between the patient and physician
10) Health communication campaigns history
11) Health communication campaign planning process prior models (strategic planning, Precede-Proceed Model Needs / Impact-based planning model)
12) Health communication campaign process
13) More health communication campaign process
14) public health institutions in health communication studies and examples
15) Private health institutions in health communication studies and examples
16) Final exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required