Marketıng Technıques
Biomedical Device Technology
Vocational School of Kocaeli
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketıng Technıques | BMP212 | Elective | Associate degree | 2 | Spring | 2 |
Name of Lecturer(s)
Lecturer Dr. Türkan DOĞAN
Learning Outcomes of the Course Unit
1) Learning the basic marketing concepts
2) Understanding the consumer behaviors and using it for marketing programs
3) Analysing the marketing components in marketing process
4) Analysing the marketing applications and creating the marketing program
5) Evaluating the universe of business
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | High | High | High | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | High | High | High | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | High | High | High | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | High | High | High | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Definition of marketing concept, examining the environmental conditions, explaining the marketing mix, learning the principles of marketing applications
Weekly Schedule
1) Basic concepts of marketing2) Marketing environment and markt opportunities
3) Consumer buying behavior
4) Marketing information sistem and marketing research
5) Segmentation and positionimg
6) Product decisions and management
7) Pricing decisions
8) Promotion decisions; advertising, promotion and public relations
9) Midterm Examination
10) Distibution politics
11) Marketing control
12) Social responsibilities in marketing
13) New marketing approachs
14) General evaluation
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
50% |
|---|---|
Contribution of Final Examination to Course Grade |
50% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required