| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Principles | IYP415 | Compulsory | Associate degree | 1 | Fall | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Seher UÇKUN
Assistant Prof. Dr. Ufuk COŞKUN
Lecturer İsmail KILIÇASLAN
Learning Outcomes of the Course Unit
1) Raise a consciousness about marketing concepts that are the basis of the marketing.
2) Interpret consumer behavior and use this data in shaping their marketing programs
3) Analyze key marketing components in the process of marketing and the importance of these components.
4) Analyze a company's marketing activities and design marketing programs
5) Evaluate events and changes in marketing with a citical and rational perspective in the context of business marketing.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
e-course
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
General Business
Course Contents
This course includes the meaning, the basic principles, the stages of marketing, marketing strategies, tactics, policies, product, price, distribution, promotion of basic principles of international marketing features.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required