| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Consumer Behavior | IYP447 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Leyla ŞENOL
Associate Prof. Dr. Ehlinaz TORUN KAYABAŞI
Associate Prof. Dr. Sema YILMAZ GENÇ
Assistant Prof. Dr. Okan ŞENELDİR
Lecturer Şimal ÇELİKKOL
Lecturer Veysi UZUNKAYA
Lecturer Sadettin YILMAZ
Lecturer Dr. Bahar AYDIN CAN
Lecturer Dr. Süheyla BAYRAKTAR
Learning Outcomes of the Course Unit
1) Define developed theories of consumer behavior
2) Realize reflected conclusions to consumption of consumer behavior
3) Comprehend merchandising decision process
4) Realize learning theories
5) Inform about motivation, perception, attitude, and needs.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
e-course
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Functioning of the Economy and the Market Place of the Consumer Economy: The Importance of Consumer and Consumer Behaviour General Model; Psychological Factors: Learning and memory: Motivation and Be interested, Perception, Attitude, Personality, Self and life style; Socio Cultural Factors: Group, Family, Personal effects and the spread of innovations, social class, culture, the Consumer Buying Process, Community and Consumer Behavior, Consumer Protection of the five Consumer Awareness, Consumer Rights Law and Institutions for the Protection, Environmental Protection and Consumer Awareness, Consumer Education.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Quiz to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required