| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations | IYP102 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Associate Prof. Dr. Kemal AYDIN
Associate Prof. Dr. Hüseyin DİKME
Associate Prof. Dr. Seher UÇKUN
Assistant Prof. Dr. Ufuk COŞKUN
Assistant Prof. Dr. Dilay GÜVENÇ
Lecturer Süleyman ARKAN
Lecturer Yavuz ARSLAN
Lecturer Yalçın ARSLAN
Lecturer Oktay ÇETİN
Lecturer Hüner KULE
Lecturer Neslihan ÖLÇER
Lecturer Nejdat ŞAŞİ
Learning Outcomes of the Course Unit
1) The concept of public relations
2) Relations between public relations and similar concepts
3) Steps in public relations operations
4) Public relations applications
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
| Learning Outcomes | ||||||||||||||||
| 1 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Communacation
Course Contents
Concept of public relations, public relations and similar concepts, public relations and human relations, public relations and advertising, public relations and propaganda, public relations and communication, using communication tools in public relations, purposes and basic principles, steps of public relations operation, data collecting, planning, applications evaluating the results, means used in public relations, utilization ways of public relations, operation in organizations, public relations in administrative activities of government.
Weekly Schedule
1) General information.2) The importance of public relations.
3) Concepts related to Public Relations.
4) Historical Development of Public Relations.
5) Public Relations Organization.
6) Corporate public relations practices.
7) Corporate identity.
8) Midterm examination/Assessment
9) Public Relations Strategies.
10) Data collection methods.
11) Evaluation of results.
12) Written media.
13) Visual and auditory media.
14) Public Relations Practices.
15) The institution of public relations practices.
16) Final examination
Recommended or Required Reading
1- Balta Peltekoğlu, Filiz; Halkla İlişkiler Nedir, Beta Basım Yayım, İstanbul, 2022.
2- Kazancı, Metin; Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi, Ankara, 2021.
3- Tikveş, Özkan; Halkla İlişkiler ve Reklamcılık Temel Bilgiler Uygulamalar, Beta Basım Yayım, 2007.
4- Bıçakçı, İlker; İletişim ve Halkla İlişkiler, MediaCat Yayınları, İstanbul, 2002.
5- Kaynak kitaplar ve makaleler.
6- Coursebooks and selected papers.
7- Güncel konular.
8- Current issues.
9- Kısa sınavlar, ara sınav ve final sınavı.
10- Quizzes, midterm and final exam.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Demonstration
6) Role Playing
7) Group Study
8) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required