Electronic Trade

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

This course includes:General Informaion About The Internet, Concepts of Internet, Intranet, Extranet, E-Cash, Credit Card Transactions, E-Partner, Virtual Company Concept, Concept of Electronic Trade, Concept of Electronic Job, Differences Between E-Trade and E-Job, Passing Through E-Trade, Strategical Approach, Requirements to Start of E-Trade, Attracting Customers to The Firm’s Web Site, Evaluation of The Success, Scope of E-Trade, Tools of E-Trade, Types of E-Trade, E-Trade Between Companies, E-Trade Between Consumers and Company, E-Trade Between Company and Goverment, E-Trade Between Consumer and Goverment, Effects of E-Trade to Economy, Activities Effected By E-Trade, Changing Related to E-Trade, Necessary Precautions For Developing E-Trade, E-Trade Problems, Technical Problems, Security Problems, E-Trade Applications

Weekly Schedule

1) E-commerce concept, historical development process and tools
2) The Internet and globalization, the parties to the e-commerce (B2B, B2C, C2B, C2C, C2P, C2G, G2G, P2P), E-commerce advantages and disadvantages, the traditional trade and e-commerce comparison
3) E-commerce and the future of the structure. The distribution of preferred products and services in electronic commerce. The main areas of e-commerce. E-commerce statistics in the world and in Turkey
4) Marketing, electronic commerce or online payment methods: traditional methods (phone, fax and letter), credit card payments, debit card payments, virtual banks. EDI, EFT and other methods, with the Internet
5) E-project and swot analysis
6) E-Government and major projects developed on the internet
7) E-commerce (marketing on the Internet) applications.
8) Midterm examination/Assessment
9) Services provided by the Internet. Web page design and virtual stores
10) E-promotion and online advertising.
11) E-business modelleri.Elektronik (virtual) market places. Portals. The benefits of e-business and e-commerce. Who is suitable for e-commerce?
12) Internet banking and e-banking applications
13) Internet Marketing security. Security breaches, security elements, SSL, SET, 3DSET
14) Glossary of Internet terms
15) E-commerce (marketing on the Internet) applications and common problems
16) Final examination

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion
7) Group Study
8) Group Study
9) Lab / Workshop
10) Lab / Workshop

Assessment Methods and Criteria

Contribution of Quiz to Course Grade	50%
Contribution of Final Examination to Course Grade	50%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required