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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Business(management) EYP103 Compulsory Associate degree 1 Fall 6

Name of Lecturer(s)

Prof. Dr. Muhsin HALİS
Associate Prof. Dr. Leyla ŞENOL
Assistant Prof. Dr. Murat BOLAT
Lecturer Emine Zafer ÖÇBE
Lecturer Şengül BELGE

Learning Outcomes of the Course Unit

1) Grasp the basic business concepts and the classification of business types.
2) Grab the study of foundation and distinguishes business sizes.
3) Get acquianted with manufacturing, marketing and sales processes among the business management functions. Analyze the stages of planning, organization, execution, and coordination.
4) Define the classification of enterprises and business.
5) Analyze the concept of branding and brand varieties.
6) Define the legal structures of businesses.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9
Learning Outcomes
1 Middle Middle Middle Middle Middle High High Low Low
2 Middle Middle Middle Middle Middle High High Low Low
3 Middle Middle Middle Middle Middle High High Low Low
4 Middle Middle Middle Middle Middle High High Low Low
5 Middle Middle Middle Middle Middle High High Low Low
6 Middle Middle Middle Middle Middle High High Low Low

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

no

Course Contents

In this course, introduction to business management, business institutions and types, executive and leadership, production and marketing, chaos management in businesses, branding and human resources will be introduced.

Weekly Schedule

1) Basic Concepts of Business
2) Business Objectives
3) Management and Management Approaches
4) Classification of Businesses
5) Size and Capacity of Establishment Stages
6) Business Planning Function
7) Coordination Function
8) Midterm exam
9) Supervision Function
10) Production Function
11) Marketing Function
12) Human Resources Management
13) Finance Management
14) Accounting
15) Research and development
16) final examination

Recommended or Required Reading

1- Tekin, V. N. ve Şenol, L. İşletme Kavramlar, İlkeler İşlevler,Seçkin Kitabevi, 2007.
2- Üzüm, B. ve Şenol, L. İşletmecilikte Yeni Yaklaşımlar, Umuttepe Yayınları, 2019.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Brain Storming
6) Self Study


Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

20%

Contribution of Final Examination to Course Grade

80%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required