Real Estate Marketing Management
Real Estate Management
Vocational School of A.Riza Veziroglu
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Real Estate Marketing Management | EYP211 | Compulsory | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Murat BOLAT
Learning Outcomes of the Course Unit
1) Define the functions of marketing.
2) Describe the new forms of marketing in economy
3) Explain the methods of promoting real estate and practises of sector.
5) Recognize the importance of customer relationship in marketing real estate.
6) Explain the ways and benefits of using internet in real estate marketing activities.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | Middle | High | Middle | Middle | Low | Low | Low | |
| 2 | High | High | High | High | High | Middle | Middle | Middle | Middle | |
| 3 | High | High | Middle | High | High | Middle | High | High | Middle | |
| 5 | High | High | High | High | Middle | Middle | Middle | Low | Low | |
| 6 | High | High | Middle | Middle | Middle | Low | Low | Low | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
no
Course Contents
Marketing in real estate, general marketing methods, increasing the market share and maintaining it, individual marketing, advertising, customer relations and group work will be introduced.
Recommended or Required Reading
1- Emlak Yönetimi Ve Pazarlamsı
2- Gayrimenkul Ekonomisi
3- Internet
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Role Playing
6) Group Study
7) Simulation
8) Brain Storming
9) Case Study
10) Self Study
11) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required