| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising | HIP114 | Compulsory | Associate degree | 1 | Spring | 5 |
Name of Lecturer(s)
Assistant Prof. Dr. Faruk BAŞTÜRK
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Assistant Prof. Dr. Benan YÜCEBALKAN
Lecturer Yavuz ARSLAN
Lecturer Oktay ÇETİN
Lecturer Hüner KULE
Lecturer Dr. Kerem ÇOLAK
Lecturer Dr. Sema DOĞRU
Learning Outcomes of the Course Unit
1) Define the concept of mass communication
2) Explain the mass media and the development of the mass media tools
3) Draw and apply a diagram of communication hyporhesis and theories
4) Compare communication hypothesis and theories
5) Evaluate hypothesis and theories of communication in case studies
6) Associate the mass communication theories and their applications
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | High | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | High | No relation | No relation | No relation | No relation | No relation | |
| 5 | High | No relation | High | No relation | No relation | No relation | No relation | No relation | |
| 6 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Advertising
Course Contents
Definition of advertising, consumption society, advertising purpose and introduction of species, to examine the effectiveness and advertising broadcast systems.
Weekly Schedule
1) Introduction to Advertising2) What is advertising? Ad types. the most successful ads include what to do?
3) The origins and development of advertising.
4) New advertising, advertising development process in Turkey
5) New Medias
6) Advertising and consumer society, consumer philosophy
7) Effects of advertising, advertising research
8) Midterm examination/Assessment
9) Continuing effects of advertising, research models
10) Advertising effectiveness, Culture effects, emoticons, consumers
11) The ad targets
12) ssified ads
13) Semiotic analysis
14) Advertisements ideology
15) Introduction to Advertising resolve
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Case Study
4) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required