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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Media and Media Planning | HIP228 | Elective | Associate degree | 2 | Spring | 3 |
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Associate Prof. Dr. Kemal AYDIN
Lecturer Oktay ÇETİN
Lecturer Muhammed Hamdi EKİNCİ
1) Describe the properties of the media
2) Describe the important concepts of media planning
3) Explain the association of media and marketing
4) Make evaluation according to the characteristics of the media
5) Arrange the stages of the media plan
6) Implement the models used for media plan
Program Competencies | |||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
Learning Outcomes | |||||||||
1 | High | No relation | High | No relation | No relation | No relation | No relation | No relation | |
2 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
3 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
4 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
5 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
6 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation |
Face to Face
None
Not Required
Today, the methods and terms used in the media and media used in planning
1) Lecture
2) Question-Answer
3) Case Study
4) Self Study
Contribution of Midterm Examination to Course Grade |
40% |
---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Turkish
Not Required