| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations II | HIP110 | Compulsory | Associate degree | 1 | Spring | 6 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Prof. Dr. Abdulvahap AKINCI
Associate Prof. Dr. Kemal AYDIN
Lecturer Yavuz ARSLAN
Lecturer Mehtap GÜÇTEKİN
Lecturer Neslihan ÖLÇER
Lecturer Yılmaz PEKMEZCAN
Lecturer Nejdat ŞAŞİ
Lecturer Dr. Barış DEMİR
Lecturer Dr. Sema DOĞRU
Learning Outcomes of the Course Unit
1) Identify the main public relations process
2) Explain the internal and external public relations and communications
3) Provides written and printed learning tools used in public relations.
4) Recognize the main issues in the event the conceptual framework of sponsorship and support
5) Examines the relation between pressure groups lobbying and public awareness
6) Explain the concept of public relations and ethics
7) Provides the learning of the public relations effort during the crisis period
8) Explain the concepts of corporate identity, corporate image
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | |
| 6 | High | High | High | High | High | High | High | High | |
| 7 | High | High | High | High | High | High | High | High | |
| 8 | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
no
Course Contents
Historical development of public relations (PR), PR in the world and Turkey, descriptions of PR, subject of PR, social responsibility of PR, PR and advertisement, PR and propaganda, PR and marketing, PR and promotion, PR and communication, organizational structure of PR, qualifications of a PR specialist, target group of PR.
Weekly Schedule
1) Public relations process (research, planning, implementation and evaluation)2) Public relations process (continued)
3) The concept of audience in public relations
4) Classification of internal and external target groups
5) Methods and tools used in public relations Face to Face and mass communication, written and printed tools
6) Relations with the media, relations with the press, relations with the visiual and oral media
7) Sponsorship
8) Midterm examination/Assessment
9) Lobbying
10) Public relations and ethics
11) Public relations during the crisis
12) Crisis management case studies
13) Corporate identity
14) Corporate image
15) Corporate identity and corporate image (continued)
16) Final examination
Recommended or Required Reading
1- Halkla İlişkiler Nedir? (Filiz Balta Peltekoğlu) (Son baskı)
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required