| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Management | HIP108 | Compulsory | Associate degree | 1 | Spring | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Fatih KOÇ
Assistant Prof. Dr. Hıfzı Fatih YAKUT
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Elvan AKSEN
Lecturer Emine DEMİRCİLİ
Lecturer Tolga Anıl TOPDEMİR
Lecturer Tuğba UZUNKAYA ŞATIR
Learning Outcomes of the Course Unit
1) Explain the marketing concept, the importance, the
properties.
2) Apply the elements of the marketing concept.
3) Review of the relationship between marketing and
the surrounding area, illustrate the concepts of
environmental hazards and environmental
opportunity
4) Identify strategies according to the target market,
goods, and resources of the firm.
5) Employ the relationship between marketing mix
elements and apply them.
6) Describe strategic planning and the steps of it.
7) Explain the concept of market, consumer behaviors
and classify types of market.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | Low | No relation | No relation | Low | No relation | No relation | No relation | No relation | |
| 2 | Middle | No relation | No relation | High | Middle | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | |
| 4 | Middle | No relation | No relation | High | No relation | No relation | No relation | No relation | |
| 5 | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | |
| 6 | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | |
| 7 | Middle | No relation | No relation | Middle | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Consumer Behaviours
Course Contents
This course includes marketing concept, target market strategies and selection, consumer behavior, marketing environment, marketing mix elements
Weekly Schedule
1) The concept of marketing and lesson presentation2) Economic and social developments affecting the marketing
3) Customer satisfaction and the future of marketing and Strategic Management
4) Customer satisfaction and the future of marketing and Strategic Management
5) Marketing strategy and market and buyer behavior
6) Market Segmentation, Target Market Identification and Positioning
7) Product and Brand Strategies
8) Midterm examination/Assessment
9) Pricing Strategies and Distribution management Distribution Strategies
10) Presentation and Marketing Communications Strategies
11) Competitive strategies
12) Growth strategies
13) Niche Marketing strategies and Self-marketing
14) Recent developments in marketing strategy
15) Marketing Strategies in current practices.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Problem Solving
2) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required