Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Prof. Dr. Hamdi AYDIN
Assistant Prof. Dr. Dilay GÜVENÇ
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Dr. Sema DOĞRU

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Public Relations evaluated monitor and scale applications in Turkey and the World.
2) Appropriate public relations can be designed to evaluate the conditions of the application.
3) The difference between the past and the current developments in the application can identify and explain the process.
4) You can create a crisis plan.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8
Learning Outcomes
	1	High	High	High	High	High	High	High	High
	2	High	High	High	High	High	High	High	High
	3	High	High	High	High	High	High	High	High
	4	High	High	High	High	High	High	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Halkla İlişkilerde Ölçme ve Değerlendime

Course Contents

The students will practice in the later stages of the course is to pursue the goal of creating a theoretical ground. The scope of the course in this direction; problem analysis, formal and informal research, strategic planning, audience analysis, media planning, budget and schedule, messages and strategies of persuasion, is given to issues such as evaluation criteria.

Weekly Schedule

1) Public relations and related concepts
2) Relations in the audience
3) Public relations campaigns ; research and planning
4) . campaign in public relations ; Implementation and evaluation
5) Public relations campaigns example 1
6) Public relations campaigns Example 2
7) public relations campaign Example 3
8) Mid-term exam / assessment
9) PR campaign implementation process ( Group 1 )
10) Public relations campaign implementation process ( Group 2 )
11) . Public relations campaign implementation process ( Group 3 )
12) Public relations campaign implementation process ( Group 4 )
13) The concept of crisis , the crisis of forming factors, crisis management strategies and models
14) Crisis management plans , crisis team, crisis communication , crisis manuel the book
15) Crisis management plan evaluation
16) Semester final exam

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Case Study
6) Project Based Learning

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Public Relations Campaign	HIP207	Compulsory	Associate degree	2	Fall	3