| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Social Media | HIP223 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Lecturer Oktay ÇETİN
Lecturer Muhammed Hamdi EKİNCİ
Learning Outcomes of the Course Unit
1) To understand the environmental and social media coverage
2) To demonstrate the importance of social media marketing applications
3) To analyze the interaction between social media and marketing applications
4) Related Companies / to develop a social media program for businesses
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | No relation | No relation | High | No relation | No relation | No relation | No relation | |
| 2 | High | No relation | No relation | High | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | High | High | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Social media applications will focus on relationship marketing and interactive mix, it will examine the social media management elements of an effective social media management and how it should be.
Weekly Schedule
1) Social media concept, characteristics and functions2) Social networks, Facebook, Twitter, Instagram
3) Social Media Marketing
4) Online advertising and content preparation
5) The steps of the social media campaign
6) Stage and case studies of the social media campaign
7) E-mail marketing
8) Exam
9) Facebook Analysis studies
10) Facebook Analysis studies
11) Google adwords
12) Google adwords
13) What is Seo?
14) Seo work planning
15) Applications
16) Final Exam Period
Recommended or Required Reading
1- Sosyal Medya - Yeşim Güçdemir
2- Kitap Sosyal Medya Pazarlaması - Erkan Akar
3- Sosyal Medya Stratejisi - Pelin Vardarlıer
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Case Study
4) Self Study
5) Problem Solving
6) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required