Public Relations Measurement Evaluation
Public Relations and Publicity
Vocational School of Gazanfer Bilge
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations Measurement Evaluation | HIP204 | Compulsory | Associate degree | 2 | Spring | 4 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Prof. Dr. Hamdi AYDIN
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Dr. Sema DOĞRU
Learning Outcomes of the Course Unit
1) Public relations will learn the concepts and processes.
2) Basic measurements to characterize the tactics and tools.
3) Public Relations will develop an awareness of the importance of metering.
4) Public relations will evaluate the strategy.
5) İn Public Relations to design the metering process.
6) Public Relations will recognize the scale and methods of measurement that can be used in the event.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | |
| 6 | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
HALKLA İLİŞKİLER KAMPANYASI
Course Contents
Measurement models, public relations ideas and criticism regarding the measurements of the activity involves measuring research methods and measurement applications.
Weekly Schedule
1) Public relations and basic concepts2) Public relations process ( research, planning , implementation, evaluation )
3) Using the measurement and evaluation of public relations
4) Identify target in the measurement and evaluation
5) Macro evaluation model
6) Evaluation varieties; Secondary data and case studies
7) Evaluation varieties; Readability test and media monitoring
8) Mid-term exam / assessment
9) Review varieties; Advertise equivalent and media content analysis
10) Assessment varieties; Focus groups with viewers and readers polls
11) Evaluation of the benefits
12) Case studies
13) Application ( Group 1 )
14) Application ( Group 2 )
15) Application ( Group 3 )
16) Final exam
Recommended or Required Reading
1- HALKLA İLİŞKİLER KAMPANYALARI, CEYDA AYDEDE
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion
7) Project Based Learning
8) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required