| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising Campaigns | HIP206 | Compulsory | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Fatih KOÇ
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Oktay ÇETİN
Learning Outcomes of the Course Unit
1) To obtain information about the formation of an ad campaign.
2) The creative campaign.
3) It uses advertising campaign materials.
4) They have the knowledge to implement each phase of an advertising campaign.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | Middle | High | High | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | High | High | No relation | No relation | No relation | No relation | No relation | |
| 3 | Middle | High | High | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | High | High | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
An advertising campaign creation and implementation process will be examined in detail and successful students / how to understand that a good advertising campaign and will be given the ability to analyze.
Weekly Schedule
1) Advertising concepts and creative actors.2) Advertising campaign planning process
3) Advertising campaign planning process
4) Example ad campaign review
5) Advertising campaign implementation process ( Group 1 )
6) Advertising campaign implementation process ( Group 2 )
7) Advertising campaign implementation process ( Group 3 )
8) Midterm / Evaluation
9) Consumers and consumer behavior ( audience ) in the context of demographic factors and psychological factors
10) Consumer and Socio-Cultural Factors in the context of consumer behavior
11) Advertising campaign implementation process ( Group 4 )
12) Advertising campaign implementation process ( Group 5 )
13) Advertising campaign implementation process ( Group 6 )
14) Advertising campaign implementation process ( Group 7 )
15) Evaluation of advertising effectiveness
16) Semester final exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Modelling
6) Case Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required