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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Brand Management | HIP214 | Elective | Associate degree | 2 | Spring | 3 |
Assistant Prof. Dr. Oylum EKŞİ
Assistant Prof. Dr. Yunus FURUNCU
Lecturer Öznur AKTAŞ
Lecturer Dr. Sema DOĞRU
1) Know the basic concepts related to brand management.
2) The aim is to develop appropriate brand communication strategies.
3) Prepare plan for brand positioning.
4) They evaluated the effect of brand communication efforts.
Program Competencies | |||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
Learning Outcomes | |||||||||
1 | High | High | High | High | High | High | High | High | |
2 | High | High | High | High | High | High | High | High | |
3 | High | High | High | High | High | High | High | High | |
4 | High | High | High | High | High | High | High | High |
Face to Face
None
BRAND
İnformation necessary for creating and implementing branding strategies of major issues and decisions and develop skills. The course offers students a systematic structure for an effective brand management and strategic planning process.
1- MARKA YÖNETİMİ (NURHAN BABÜR TOSUN)
1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
5) Problem Solving
Contribution of Midterm Examination to Course Grade |
30% |
---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Turkish
Not Required