Consumer Behaviours
Business Management
Vocational School of Gazanfer Bilge
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Consumer Behaviours | IYP214 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Hüseyin DİKME
Associate Prof. Dr. Sema YILMAZ GENÇ
Assistant Prof. Dr. Arzu AZİZAĞAOĞLU
Assistant Prof. Dr. Ali İhsan BAŞOL
Assistant Prof. Dr. Oylum EKŞİ
Assistant Prof. Dr. Okan ŞENELDİR
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Şimal ÇELİKKOL
Lecturer Oktay ÇETİN
Lecturer Güler DİNÇEL
Lecturer Orkun KONAK
Lecturer Yılmaz PEKMEZCAN
Lecturer Vasfi Nadir TEKİN
Lecturer Veysi UZUNKAYA
Lecturer Sadettin YILMAZ
Lecturer Tuğba UZUNKAYA ŞATIR
Lecturer Dr. Zafer CESUR
Learning Outcomes of the Course Unit
1) Recognize the concepts related to consumer behavior.
2) Describe the results reflected in the consumption of consumer behavior.
3) Comprehend how to evaluate information on consumer behavior.
4) Comprehend the consumer cognitive processes .
5) Explain consumer expectations of how it occurs.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
| Learning Outcomes | ||||||||||||||||
| 1 | Middle | High | Middle | Low | Low | Low | Low | Low | Low | No relation | Low | No relation | Low | Low | Low | |
| 2 | Middle | High | Middle | Low | Low | Low | Low | Low | Low | No relation | Low | No relation | Low | Low | Low | |
| 3 | Middle | High | Middle | Low | Low | Low | Low | Low | Low | No relation | Low | No relation | Low | Low | Low | |
| 4 | Middle | High | Middle | Low | Low | Low | Low | Low | Low | No relation | Low | No relation | Low | Low | Low | |
| 5 | Middle | High | Middle | Low | Low | Low | Low | Low | Low | No relation | Low | No relation | Low | Low | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
About the detailed forms of consumer behavior
Weekly Schedule
1) Definitions of Consumer Behaviour2) Decision Process of Purchasing Behavior and Needs of the emergence of the issue as a defining
3) Stage Information
4) Evaluation of Brand Purchase Decision Making and Evaluation Final Phase of Purchase
5) Learning and Learning Theories
6) Motivation and Motivation Theory
7) Measurement of attitudes and attitude
8) Midterm examination/Assessment
9) Lifestyle
10) Personality
11) Culture
12) Caste
13) Overall Rating 1
14) Overall Rating 2
15) General repeat
16) Final Examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required