| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Electronic Marketing | UYP111 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Prof. Dr. Ümit ALNIAÇIK
Prof. Dr. Bilsen BİLGİLİ
Prof. Dr. Fazilet Burcu ÇAM
Assistant Prof. Dr. Hande Begüm BUMİN DOYDUK
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
Learning Outcomes of the Course Unit
1) -
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||
| 1 | 2 | 3 | ||
| Learning Outcomes | ||||
| 1 | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Digital marketing
Course Contents
"
Weekly Schedule
1) Definition of electronic marketing2) Adaptation to business strategy
3) Obstacles and things to consider
4) Planning
5) Search engine optimization
6) Paid search
7) Display ad
8) Mid-term exam
9) Social media
10) User experience and transformation
11) Customer relationship management
12) Personalization
13) Customer service
14) Content strategy
15) Analysis and reporting
16) Final exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
30% |
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% | ||||||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required