Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Assistant Prof. Dr. Duygu FIRAT

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Understand the concept of social media
2) Understand the concept of social media marketing
3) Know social media tools
4) Understan using of marketing strategies in social media

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3
Learning Outcomes
	1	High	High	High
	2	High	High	High
	3	High	No relation	High
	4	High	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

Social media concept, features, functions, social media platforms, social media strategy, consumer behaviors in social media, product and service promotion in social media, brand marketing in social media, advertising in social media, promotion, public relations, CRM, social marketing, social media optimization, social media monitoring and measurement.

Weekly Schedule

1) Social Media Concept, Features and Functions
2) Social Media Platforms
3) Social Media Strategy
4) Consumer Behaviour in Social Media
5) Product and Service concept in Social Media
6) Brand Management in Social Media
7) Advertising in Social Media
8) Mid-Term Exam
9) Promotion in Social Media
10) Public Relations in Social Media
11) Social Media and CRM
12) Word of Mouth Marketing in Social Media
13) Social Marketing in Social Media
14) Optimization of Social Media
15) Tracking and Measuring in Social Media
16) Examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
5) Self Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)