Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Perceive formal and contextual (visual, linguistic) aspects of advertisement.
2) Interpret ads on the basis of ideological, semantic, iconographic, semiological approaches.
3) Explain how images are used in advertising symbolically and metaphorically in order to create emotional impact.
4) Analyze the different uses of advertising; to sell, inform, persuade.
5) Assess the impact of advertising messages on specific target audiences.
6) Explain the concept of ‘active’ audiences in advertising and how audiences negotiate meaning.
7) Identify the latest trends in advertising.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8
Learning Outcomes
	1	High	High	Middle	High	Middle	High	High	High
	2	High	High	High	Middle	High	High	High	High
	3	High	High	High	High	High	High	High	High
	4	High	Middle	High	High	High	High	High	High
	5	High	Middle	High	High	High	High	Middle	High
	6	High	High	Middle	High	High	High	High	High
	7	High	High	High	High	High	Middle	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

This course equips candidates with in-depth knowledge on the way advertising uses images, words and design to convey feelings and sell ideas/products, strategies used in advertising, structural, regulatory and ethical issues involving advertising industry.

Weekly Schedule

1) Advertising Analysis Concept and Its Importance
2) Semiotic Analysis
3) Semiotic Analysis in Advertising Analysis
4) Psychoanalytic Analysis
5) Psychoanalytic Analysis in Advertising Analysis
6) Marxist (Ideological) Analysis
7) Marxist Analysis in Advertising Analysis
8) Midterm Examination/Assessment
9) Sociological Analysis
10) Sociological Analysis in Advertising Analysis
11) Feminist Approach
12) Feminist Approach in Advertising Analysis
13) Advertising Analysis According to the Media (press, magazine)
14) Advertising Analysis According to the Media (Radio, Internet)
15) Final Examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study

Assessment Methods and Criteria

Contribution of Quiz to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Advertising Communication	ILB103	Elective	Master's degree	1	Fall	7