Media Policy and Media Economy
Communication Sciences
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Media Policy and Media Economy | ILB143 | Elective | Master's degree | 1 | Fall | 7 |
Name of Lecturer(s)
Associate Prof. Dr. Sevim KOÇER
Learning Outcomes of the Course Unit
1) Understand the basic concepts of media economy,
2) Recognize actors in the media industry
3) Perceiving the processes of the media industry
4) Recognize media products and services
5) Analyze the supply and demand structure of media products
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | Low | High | No relation | No relation | Low | No relation | Middle | High | |
| 2 | Low | High | No relation | No relation | Low | No relation | Middle | High | |
| 3 | Low | High | No relation | No relation | Low | Low | Middle | High | |
| 4 | Low | High | No relation | No relation | Low | Low | Middle | High | |
| 5 | High | High | No relation | No relation | Low | Low | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
This course examines the theories, the media industry, the interaction between the actors and the actors in the field, the product / service features of media enterprises, cost structure, supply and demand structure, price formation, power-media interaction and related theories.
Weekly Schedule
1) Introduction to the course2) Development of mass media and press management
3) The media industry's actors and their interactions
4) Features of media products and services
5) Media industry, supply and demand structure, costs and prices
6) The political economy of mass media and the propaganda model
7) The political economy of the mass media - Neo-Liberal approaches to the media
8) Midterm examination/Assessment
9) Globalisation and the restructuring of media systems
10) Medya Industry - Concentration of media ownership and media monopolies
11) Recent Developments in Media Industry - Content and Employment Policies
12) Key drivers to the functioning of the advertising industry
13) New media, content production processes
14) Discussion of selected articles
15) Final examination
Recommended or Required Reading
1- Raşit Kaya, İktidar Yumağı ve Medya, 2016, İmge
2- Alev Söylemez, Medya Ekonomisi ve Türkiye Örneği, 1998, Haberal Eğitim
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Self Study
Assessment Methods and Criteria
Contribution of Quiz to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required