Marketing Management

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Marketing Principles

Course Contents

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Weekly Schedule

1) Marketing and Develeopments of marketing approaches
2) marketing management, strategical planning marketing planning
3) Analyse of environmental factors that effects marketing decisions
4) Marketing Information system and marketing research
5) market types consumer markets organizational markets buying behaviors
6) Market Segmentation
7) quiz
8) Midterm examination/Assessment
9) Price decisions
10) Decisions of Distribution
11) Promotion Decisions
12) Service Marketing
13) Internet marketing
14) Organizational structure of marketing
15) Marketing Control
16) Final examination

Recommended or Required Reading

1- Pazarlama Yönetimi Kitapları

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required