| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| E-commerce | EIS144 | Elective | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Sibel FETTAHOĞLU
Learning Outcomes of the Course Unit
1) Explaining e-commerce, e-businesses, transform to e-businesses, strategies for e-businesses.
2) Explaining e-business, types of e-business, transform to e-business, SWOT analysis for e-commerce, e-business strategies.
3) Explaining security of e-commerce
4) Explaining e-finance technology on payment system.
5) Explaining affects of e-commerce on e-businesses' functions.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
This course equips candidates with in-depth knowledge on e-businesses, types of e-businesses, transform to e-business, SWOT analysis, e-business strategies, marketing in e-commerce, customer ralation management in e-commerce, payment systems in e businesses, e-finance, e-banking services, security in e-businesses, applications of e-businesses.
Weekly Schedule
1) Introduction to e-commerce2) E-businesses and types of e-businesses
3) Transformation to e-businesses and SWOT analysis for e-businesses
4) Strategies for e-businesses
5) Strategies for e-businesses
6) Marketing in e-commerce
7) Marketing in e-commerce
8) Midterm examination
9) Consumer relations management in e-commerce
10) Consumer relations management in e-commerce
11) Payment systems and e-banking for e-businesses
12) Payment system and e-banking for e-businesses
13) Security for e-businesses
14) Security for e-businesses
15) Legal arrangements about e-commerce
16) Final examination
Recommended or Required Reading
1- Sibel Fettahoğlu, E-finans, Umuttepe Yayınları, İzmit, 2017.
2- ÖZMEN, Şule; Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul, 2006.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required