| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Brand Management | EIS145 | Elective | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Fatih KOÇ
Assistant Prof. Dr. Duygu FIRAT
Learning Outcomes of the Course Unit
1) Gains knowledge about brand and brand related concepts.
1) Gains knowledge about brand and brand related concepts.
2) Dominates brand creation strategies.
2) Dominates brand creation strategies.
3) Analyze the corporate and global brand management process.
3) Analyze the corporate and global brand management process.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Management, Strategic Marketing Management
Course Contents
In this course, brand concepts and strategic brand management process are discussed in different dimensions and analyzed within the framework of case analysis.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required