Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. Füsun ALVER
Prof. Dr. Mustafa YILMAZ
Associate Prof. Dr. Aybike ÖZEL

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Describe the theoretical foundations of political public relations. Examine the models of political public relations
2) Formulate a theory about the relationship between the media and political system and evaluate these relations in the framework of the cultural studies.
3) Examine objectives, strategies and tools of political public relations
4) Explain the impact of the political public relations on the process of news production
5) Examine the relationship between system of the journalism and political public relations on the theoretical base.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	Middle	High	Middle	Middle	High	Middle	High
	2	Middle	Middle	Middle	Middle	Middle	Middle	High	Middle	High
	3	Middle	Middle	Middle	Middle	High	Middle	High	Middle	High
	4	Middle	Middle	Middle	High	High	Middle	High	Middle	High
	5	High	High	Middle	High	Middle	Middle	Middle	Middle	No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

Theoretical foundations of political public relations and political public relations relating to the terms of the model will be discussed. The relationship between media systems and political systems, systems theory, materialist theories, integrative social theory, media ethics will be examined from the perspective of theory and cultural studies. Political public relations objectives, strategies and tools to the process of news production, the effect will be examined and will be questioned. Political public relations through press releases to the media will examine the routing process. In the press covered the news of the press release will be made into a case study.

Weekly Schedule

1) Information will be given about the course content.
2) Theoretical foundations of public relations will be discussed.
3) Theoretical foundations of political public relations will be discussed.
4) Theory of political public relations will be discussed.
5) Relations between the media system and political system will be discussed through of systems theory
6) Relations between the media system and political system will be discussed through of materialist theories
7) Relations between the media system and political system will be discussed through of systems integrative social theory
8) Midterm examination/Assessment
9) Relations between the media system and political system will be discussed through of media theory and cultural studies
10) Objectives, strategies and tools of political public relations will be described and the effect of news production processes will be investigated.
11) Manipulate of media will be discussed through press releases
12) Manipulate of media will be discussed through press releases
13) The relations between system of political public relations and journalism will be analyzed through theory
14) The relations between system of political public relations and journalism will be analyzed through theory
15) Political public relations studies will be analyzed in media texts
16) Final examination

Planned Learning Activities and Teaching Methods

1) Discussion
2) Discussion
3) Drill and Practice
4) Self Study
5) Self Study
6) Problem Solving
7) Problem Solving

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Political Public Relations	HIT107	Elective	Master's degree	1	Spring	5