Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Aybike ÖZEL

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Define the area of public relations in general
2) Distinguish between public relations and other areas like advertising, marketing.
3) Recognize the areas of public relations which should be specialized.
4) Determine the progress of industry of public relations
5) Recognize regulation and codes in PR; gains knowledge about public relations professional organizations in the field.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	High	Middle	High	High	Middle	High	High	High
	2	High	Middle	Middle	High	Middle	High	Middle	High	Middle
	3	Middle	Middle	Middle	High	High	High	High	High	High
	4	High	Middle	Middle	Middle	Middle	Middle	Middle	Middle	Middle
	5	Middle	Middle	Middle	Middle	Middle	Middle	Middle	Middle	Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Public Relations and Publicty I, Public Relations and Publicty II

Course Contents

Public Relations profession, areas of expertise, profession, past and present, professional organizations, and operational mechanisms, development and transformation in the field of public relations, case studies and projects

Weekly Schedule

1) Outlines the historical development of public relations
2) Bond and relationship with other disciplines of public relations
3) Gaining knowledge about public relations fields of expertise: crisis communication
4) Gaining knowledge about public relations fields of expertise: sponsorship
5) Gaining knowledge about public relations fields of expertise: corporate social responsibilty
6) Gaining knowledge about public relations fields of expertise: reputation management
7) Gaining knowledge about public relations fields of expertise: issue management
8) Midterm examination/Assessment
9) Public Relations professional organizations, Rome, Helsinki, Athens, codes and declarations
10) Public Relations professional organizations, Rome, Helsinki, Athens, codes and declarations-continue
11) Public relations industry developments and case studies
12) Public relations industry developments and case studies-continue
13) Current discussions
14) Current discussions-continue
15) Current discussions-continue
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Self Study

Assessment Methods and Criteria

Contribution of Quiz to Course Grade	60%
Contribution of Final Examination to Course Grade	40%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Specilization In Public Relations	HIT106	Compulsory	Master's degree	1	Spring	6