Public Relations and New Communications Technologies
Public Relations and Publicity
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations and New Communications Technologies | HIT123 | Compulsory | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. İdil SAYIMER
Learning Outcomes of the Course Unit
1) At the end of this course students will learn in a virtual environment is what public relations activities.
2) Will learn the usage of public relations in a virtual environment.
3) Will have an idea about the social impact of social media.
4) Will have an opinion about the causes of the rise of social media.
5) The fact that social media will understand how important it is in terms of public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | High | Middle | High | High | Middle | Middle | Middle | Low | |
| 2 | High | Middle | High | Middle | High | Middle | High | High | High | |
| 3 | High | High | Middle | Middle | Middle | High | High | High | High | |
| 4 | Middle | High | Middle | High | High | High | High | Middle | Middle | |
| 5 | High | High | High | Middle | High | High | Middle | Middle | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
This course teach students to effectively communicate with the key stakeholders, market, protect and promote the images of individuals and organizations online. Coursework includes the study of public relations writing, marketing and planning and public relations analysis. Students learn to write press releases, promote people, businesses and events and participate in product launching. Topics covered include: corporate web sites, media campaigns, email marketing, social networks and e-commerce.
Weekly Schedule
1) The concept of digital PR2) Social networks
3) Digital press releases
4) Blogs and effects of blogs on PR
5) Viral PR
6) Twitter and usage in digital PR
7) Social media and social bookmarking
8) Midterm examination/Assessment
9) E-books
10) Analyses of digital PR cases
11) Analyses of digital PR cases
12) Analyses of digital PR cases
13) Analyses of digital PR cases
14) Analyses of digital PR cases
15) Analyses of digital PR cases
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
20% |
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Contribution of Final Examination to Course Grade |
80% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required