Critical Perspectives In Public Relations
Public Relations and Publicity
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Critical Perspectives In Public Relations | HIT117 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Aybike ÖZEL
Learning Outcomes of the Course Unit
1) Fed by the mainstream communications and public relations work with the understanding that fed the critical tradition to analyze the comparative understanding of public relations.
2) Defines the approach of public relations in mainstream perspectives.
3) Defines the approach of public relations in critical perspectives.
4) Interpret mainstream public relations and critical approach.
5) Discusses the relationship between propaganda, manufacturing of consent, perception management and public relations.
6) Evaluate the different historiography in public relations.
7) Public relations and compares the results of quantitative and qualitative research techniques use format
8) Discuss the concept and historical roots activism.
9) Activism, consumer activism of environmental concepts and discuss their impact on companies.
10) Discuss the impact of activism movement on the profession of public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | Middle | High | Middle | High | High | High | Middle | Middle | |
| 2 | Middle | Middle | High | Low | Middle | Middle | Middle | High | Middle | |
| 3 | Middle | Low | Middle | Middle | Middle | Middle | Middle | Middle | Middle | |
| 4 | High | Middle | Middle | Middle | High | Middle | Middle | Middle | High | |
| 5 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | High | Middle | |
| 6 | High | Middle | High | Middle | High | Middle | Middle | High | Middle | |
| 7 | Middle | Middle | High | Middle | High | High | Middle | High | Middle | |
| 8 | High | Middle | Middle | Middle | High | Middle | Middle | Middle | Middle | |
| 9 | High | Middle | No relation | Middle | High | Low | Middle | Middle | Middle | |
| 10 | Middle | Middle | Middle | Middle | High | High | Middle | High | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Public Relations and Publicty I, Public Relations and Publicty II
Course Contents
The main differences between the mainstream and the critical theory and historical development. Critical approaches to evaluation in the context of public relations. Activists of the movement of history. Evaluation of public relations and activism relationship. Propaganda, engineering consent, assessment of the concept of perception management and discuss in the field of public relations. Watching and discussion the documentary of Edward Bernays (Self of the century)
Weekly Schedule
1) A Critical Approach to the Analysis of Public Relations Description2) The relationship between propaganda and public relations and production of consent
3) Historiography in PR: A Comparison On Different Historiography
4) Public Relations Theories that the Model For Welding: Public Relations Model of Critical Theory and Its Impact on Work
5) Problematic Methods in Public Relations: Towards Qualitative Research Methods
6) Representations Forms of Popular Culture and Public Relations Specialist and Related to Public Relations in Turkey and the World Education: A Critical Analysis of Trends Available
7) Public Relations Campaign Discourse Analysis Using the Text
8) Midterm Exam
9) Activism movement causes and historical development
10) Activism and Public Relations: Activists of the Public Relations Tools and Methods of Usage Patterns
11) Reading the Public Relations Post: Analysis of the Current Examples in Meaning Message
12) Reading the Public Relations Post: Analysis of the Current Examples in Meaning Message
13) Reading the Public Relations Post: Analysis of the Current Examples in Meaning Message
14) Reading the Public Relations Post: Analysis of the Current Examples in Meaning Message
15) Reading the Public Relations Post: Analysis of the Current Examples in Meaning Message
16) final exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required