Sports Communications
Public Relations and Publicity
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Sports Communications | HIT119 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Prof. Dr. İdil SAYIMER
Assistant Prof. Dr. Gülden ÖZKAN
Learning Outcomes of the Course Unit
1) Understands the relationship between sport and communication
2) Have information about the sports industry
3) Have information about communication in sports organizations
3) Have information about communication in sports organizations
3) Have information about communication in sports organizations
3) Have information about communication in sports organizations
3) Have information about communication in sports organizations
3) Have information about communication in sports organizations
3) Have information about communication in sports organizations
3) Have information about communication in sports organizations
4) Learns public relations practices in sports organizations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Public Relations
Course Contents
In this course, different approaches, theories and practices on the relationship between sport and communication will be examined. case studies, examination of sports institutions and the relationship between state and sports.
Weekly Schedule
1) The concept of sports that affect the construction of the concept; culture, education, economy, urbanization, leisure2) The concept of sports that affect the construction of the concept; culture, education, economy, urbanization, leisure
3) Socio-cultural view to sports history
4) Socio-cultural view to sports history
5) Sports industry in the 21st century
6) Sports industry in the 21st century
7) Sports marketing
8) Sports marketing
9) Sports media
10) Sports media
11) Sports and fandom
12) Sports and fandom
13) Sports and sponsorship
14) Sports and sponsorship
15) Sports industry and digitalization: E-sports
16) Sports industry and digitalization: E-sports
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
50% |
|---|---|
Contribution of Final Examination to Course Grade |
50% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required